Red Bull Mind Hack

USER EXPERIENCE • PRODUCT DESIGN

Creating a new video format for mental wellness

EVENT

Red Bull Hack-It

YEAR

2018

CLIENT

Red Bull Media House

TEAM

Product Manager, Designer, Developers

MY ROLE

Product Design, Wireframing, Prototyping, Mobile App Design, Marketing & Social Media Assets

Mind Hack is a mobile app and video format created for the 2018 Red Bull Hack-It event, an internal competition for engineers and designers. Each team had less than one week to ideate, prototype, design, and build a new product and present it to a panel of judges. 

THE IDEA

Our concept is inspired by the recent popularity of mental wellness apps and short-form videos such as Instagram Stories. The app allows users to watch collections of educational videos featuring athletes, musicians, and gamers that are part of the Red Bull team. Users would also be able to record and upload their own inspirational videos.

My role as the sole designer on the team was to create the user flows, app structure, interface designs, visual style, and marketing assets for the final presentation. In just a few days, our idea went from a MVP concept to a fully fleshed-out app with a working prototype for demonstration.

JUDGE'S AWARD WINNER

Mind Hack won the Judge's Award at the 2018 Red Bull Hack-It competition. Shout out to my amazing teammates—Christina, Jason, Oleg, Peter, and Shaun!

Stephen Sulistiawan

WORK — RESUME & BIO — CONTACT

hello@stephensulistiawan.com — 818 794 7749
3435 Wilshire Blvd, 14th Floor, Los Angeles, CA 90010